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Because of the low CPM’s in the online display ads segment, Rupert Murdoch may not quickly remove the pay wall for the content on wsj.com. But he seems to have knowingly creating a back door entry for anyone to read the WSJ online content for free. If the source of the click is either from digg or Google News, the deal is to let the user access the content without any pay wall. Is this an experiment or digg & Google are sponsors making it effectively a zero cost for users to access content? Step-by-Step instructions on how to use ‘referer-spoofing’ for Firefox users is on Salon.
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