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User’s search logs are either retained, deleted or anonymised. Some of them even link searches to the user’s info and use it for behavioral targeting. Majority of the search engines do not provide and opt-out of behavioral targeting option for users. None of the major engines offer any kind of control to the users. Ask tried with AskEraser. Despite other limited improvements, average users have little or no privacy. There is a market for Search with Privacy for new startups. PrivacyFinder by CMU Labs allows you to define privacy levels and helps you search Y!, Google & Shopping with that set privacy level. Ability to compare user privacy standards with the web site’s privacy policy using P3P adds another layer of comfort.

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