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LinkedIn Is Morphing Into An Destination Site
Tags: business, destination site, extreme networking, feature, linkedin, professionals, sns, social networking
Trying to ease the ‘Extreme Networking’ need, LinkedIn started as a simple social networking feature for professionals. In an attempt to generate more revenue, cornered itself into being a recruitment portal. Added ‘Answers’ feature to get repeat visitors by enabling it’s members to actively engage and share knowledge. The latest UI changes - though not that great, Network Update feeds, Corporate Profiles directory, Friends Recommendation engine, API announcement & miscellaneous minor features is an indication of embracing web 2.0. LinkedIn is looking for growth by being a new ‘destination site’ for the professional community. They should be looking at doing something like Hacker News/StartupBug in the near future.
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