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Profile Your Customers’ Social Media Behaviors
Tags: advertising, customers, forrester, groundswell, social media, technographics
Monetising social web has been an unsolved misery. Most of the startups in this social web space rely on advertising supported revenue. Since majority of the startups in this space are ‘built to flip’, only a few could be lucky to exit with a acquisition. But many advertisers are of opinion that ‘return on ad investment’ is very less on social web and are discouraged by the results so far. For those startups who have explored a solution are facing difficult privacy issues to deal with. Groundswell - a book, blog & powerful tool by Forrester Research is attempting to help companies and advertisers profile the users of social media behaviors & attitudes for free to achieve a marketing goal, which until recently had been reserved for high-paying corporate Forrester clients.
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