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Microsoft redefines the ‘C’ in CPA model in advertising, calling it ‘Cashback‘. Is this like offering discounts in the form of cashback? The buyer is the publisher equivalent of CPC model. Though, this initiative will not generate any revenue for Microsoft - merely playing the role of facilitator, it’s intended to eat into the share […]
May 21st, 2008 · Tags Asides | No Comments »
You are at work and your company’s firewall blocks you from accessing eBay. ‘On the Move’ most of the time but still want to keep effective track of your eBay sales & customers. With ahTXT, stay connected to get information on sales, offers, feedback and other events in real time on your cell phone for […]
March 31st, 2008 · Tags Asides | 2 Comments »
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