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Microsoft Tries With ‘Cashback Per Action - CPA’ Model
Microsoft redefines the ‘C’ in CPA model in advertising, calling it ‘Cashback‘. Is this like offering discounts in the form of cashback? The buyer is the publisher equivalent of CPC model. Though, this initiative will not generate any revenue for Microsoft - merely playing the role of facilitator, it’s intended to eat into the share […]
Social Web Search Using P2P Architecture
In a way, P2P which Napster popularised is a very basic form of social networking from an user’s perspective. P2P has its own legal issues in certain industries. Many startups are attempting to dethrone Google in the search game. Multiple approaches like Natural search, Human powered search, Live search without any index, vertical search & […]
Happy April 1st: Almost Convincing 2008 Tech Stories
Almost convincing tech stories on April 1st existed for a while and this trend is now getting more popular. There is no dearth of 2008 stories. Read through them and have some fun. gDay with MATE announcement by Google Australia, giving the users an ability to search content even before it is created. ‘Gmail Custom […]
Web Search With Privacy Enhanced Search Engine
User’s search logs are either retained, deleted or anonymised. Some of them even link searches to the user’s info and use it for behavioral targeting. Majority of the search engines do not provide and opt-out of behavioral targeting option for users. None of the major engines offer any kind of control to the users. Ask […]
eMail Synchronizing Could Kill Microsoft Exchange Server
Can one company’s API destroy it’s competitor’s product line? The consequence of main feature of Cemaphore Systems’s ‘MailShadow’ for Google Apps built by taking advantage of Google Apps open API allowing to synchronise between Outlook and Google’s gmail, calendars and contacts could replace Microsoft Exchange Servers with Google Apps servers according to Miguel Heleft. The […]
Google Notebook Integration With Search Results Is Neat
Having logged into Google account, do a Google web search, you’ll notice a new option ‘Note this’ for every result in the SERP’s for .com and also it’s international sites. This is a neat extension of bookmarking without having to visit the actual web page. Using this option changes the status to ‘Duly noted’ for […]
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