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Microsoft Tries With ‘Cashback Per Action - CPA’ Model
Microsoft redefines the ‘C’ in CPA model in advertising, calling it ‘Cashback‘. Is this like offering discounts in the form of cashback? The buyer is the publisher equivalent of CPC model. Though, this initiative will not generate any revenue for Microsoft - merely playing the role of facilitator, it’s intended to eat into the share […]
Social Web Search Using P2P Architecture
In a way, P2P which Napster popularised is a very basic form of social networking from an user’s perspective. P2P has its own legal issues in certain industries. Many startups are attempting to dethrone Google in the search game. Multiple approaches like Natural search, Human powered search, Live search without any index, vertical search & […]
Tags Or Labels… Which Is Better?
Tags & Labels are slowly replacing Categories & Folders. Generally Folders for email and labels - popularized by Gmail, aims to bring the offline concept to the online world. Someone so used to offline world should find labels a better representation. Also, labels might suit in situations where tags could get misundertood for graffiti & […]
Web Search With Privacy Enhanced Search Engine
User’s search logs are either retained, deleted or anonymised. Some of them even link searches to the user’s info and use it for behavioral targeting. Majority of the search engines do not provide and opt-out of behavioral targeting option for users. None of the major engines offer any kind of control to the users. Ask […]
Google Notebook Integration With Search Results Is Neat
Having logged into Google account, do a Google web search, you’ll notice a new option ‘Note this’ for every result in the SERP’s for .com and also it’s international sites. This is a neat extension of bookmarking without having to visit the actual web page. Using this option changes the status to ‘Duly noted’ for […]
You’ll Know When You See It with Searchme
Thumbshots with annotations in search results is a past. With Searchme, the new visual search engine offers an option to browse through search results in the regular format or clickthorugh the album of real screenshots of actual search results. Beauty is that the selected visual result highlights the textual result when browsing in dual mode. […]
No Keyword Based Search on Techmeme?
For an aggregator like techmeme whose home page changes periodically and very often, keyword based search may not do justice and it seems they have understood this. Instead they have a date and time based search which displays the main page content for the specified date and time. I found this more suitable than keyword […]
Monetising Every Word On Any Webpage
Generally double click is never used on any web page. But try double clicking on any normal wod on the nytimes.com pages and you see a search results page popping up related to the double clicked word. Users unknowingly do this and can find the popup search results page either pleasant or unpleasant.
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