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Microsoft Tries With ‘Cashback Per Action – CPA’ Model
Microsoft redefines the ‘C’ in CPA model in advertising, calling it ‘Cashback‘. Is this like offering discounts in the form of cashback? The buyer is the publisher equivalent of CPC model. Though, this initiative will not generate any revenue for Microsoft – merely playing the role of facilitator, it’s intended to eat into the share [...]
Web Search With Privacy Enhanced Search Engine
User’s search logs are either retained, deleted or anonymised. Some of them even link searches to the user’s info and use it for behavioral targeting. Majority of the search engines do not provide and opt-out of behavioral targeting option for users. None of the major engines offer any kind of control to the users. Ask [...]
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